In a world where competition is rife and global, more companies are discovering that the most cost efficient and effective growth tool is the customer experience. They have also learnt that the experience is not an event. It is a system and this book is about setting up those systems.
Wale Akinyemi is a leading light and voice of inspiration in this generation. He is respected and trusted by both corporate and political leaders around the world and he is a mentor to many of them. He challenges thinking wherever he goes and is regarded by many as an apostle of transformation for the African continent.
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